The Event Group offers full service event management, event planning and event marketing services. The Event Group has successfully executed a wide variety of events; from corporate gala events, trade shows, conferences, client and staff reward programs, high profile concert productions, high profile speakers, award shows, product launches, fundraising events and much more.

The Event Group’s background and experience with planning events provides our clients with creative vision and a fresh approach to event planning while maintaining structure and explicit attention to detail. All of our events are tailored specifically to match the client’s goals and objectives, thus resulting in innovative event designs and marketing that are not replicated. Whether the event is large or small, our attention to detail is unmatched and our goal is always to exceed expectations.

We are proud members of Tourism Calgary & the Calgary Chamber of Commerce.




1. Establish Event Objectives

Determine event goals
Define target market(s)
Gather Information
Determine budgets
Set event date(s)
Determine location

3. Event Implementation and Management

Create detailed logistical management list
Marketing/Media/PR management
Equipment requirements
Obtain necessary licenses and permits
Employee coordination


2. Strategic Planning

Establish event concepts
Create event promotion
Develop task list and timelines
Present Budget

4. Review Event Objectives

Marketing/Media/PR analysis
Post Event analysis
Recommendations for future events



Thank You from Mayor Bronconnier

An Evening with Jerry Seinfeld

Al Gore crusade hits Calgary – Calgary Sun

One Serious Funnyman – Calgary Sun

Paul Anka

Bob Newhart

Shelves brimming at vets’ food bank – Calgary Sun

Giving Back To Veterans – Second Annual Food Drive to Honour Troops – Metro News

Companies try to one-up each other with bigger, flashier Stampede partiesHerald & O Canada

The Event Group: Dr. Alan Greenspan to speak in Calgary and Edmonton – Market Wire

Maple Leaf Swag: In Calgary, Rodeo Fans Flip Over Free Flapjacks – Wall Street Journal

David Howard – Top 40 Under 40

The Event Group: Condoleezza Rice to Speak in Halifax

Making Spirits Bright

6th Annual Veterans and Seniors Food Drive



The Event Group believes in giving back to the communities in which we do business. Each year The Event Group donates our event management expertise to produce the Veterans Food Drive and the Calgary Seniors Walk. Each of these events are directed by The Canadian Legacy Project whose mission is to improve the lives of our disadvantaged youth, seniors and veterans and mobilize collective action in celebrating our legacy.



The Event Group feels that it is important that businesses and individuals be committed to decreasing their impact on our environment.  As a part of our commitment to reducing our environmental footprint, The Event Group is powered through Bullfrog Power.

Bullfrog power was founded in 2005, and is a leading provider of 100% green electricity, with service available to Ontario and Alberta residents and businesses. Bullfrog Power provides a convenient way to support locally generated renewable power. All of Bullfrog’s power comes from clean, green sources like wind power and low-impact waterpower.

The Event Group encourages our clients to lessen their environmental footprint through purchasing renewable power credits through Bullfrog Power for their events.