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The Event Group offers full service event management, event planning and event marketing services. The Event Group has successfully executed a wide variety of events; from corporate gala events, trade shows, conferences, client and staff reward programs, high profile concert productions, high profile speakers, award shows, product launches, fundraising events and much more. The Event Group’s background and experience with planning events provides our clients with creative vision and a fresh approach to event planning while maintaining structure and explicit attention to detail. All of our events are tailored specifically to match the client’s goals and objectives, thus resulting in innovative event designs and marketing that are not replicated. Whether the event is large or small, our attention to detail is unmatched and our goal is always to exceed expectations. We are proud members of Tourism Calgary & the Calgary Chamber of Commerce. |
OUR PROCESS |
1. Establish Event ObjectivesDetermine event goalsDefine target market(s) Gather Information Research Determine budgets Set event date(s) Determine location 3. Event Implementation and ManagementCreate detailed logistical management listMarketing/Media/PR management Equipment requirements Obtain necessary licenses and permits Employee coordination |
2. Strategic PlanningAnalyzeCategorize Prioritize Establish event concepts Create event promotion Develop task list and timelines Present Budget 4. Review Event ObjectivesMarketing/Media/PR analysisPost Event analysis Recommendations for future events |
IN THE NEWS |
Calgary Chamber of Commerce - An Evening with General Colin Powell - Powell_Herald.pdf Alberta Venture - Meeting and Convention Planning Guide - AlbertaVenture.pdf Concord C1 Launch – Calgary Jewellery - Concord.pdf The 1st Annual Veterans Food Drive - Calgary Sun - VeteranDrive.pdf Green Planet Concert Series - Art Garfunkel - Presented by the Pembina Institute - Calgary Herald - ArtGarfunkel.pdf 2007 Emerald Awards for Environmental Excellence - Calgary Herald - EmeraldAwards.pdf An Evening With Bill Cosby Presented by The Owen Hart Foundation - Calgary Sun - BillCosby.pdf An Evening with Al Gore presented by The Calgary of Chamber of Commerce - Calgary Sun - AlGore.pdf The Pembina Institute – Bonnie Raitt in Concert - Calgary Herald - BonnieRaitt.pdf Owen Hart Foundation Presents An Evening with Paul Anka - Calgary Sun - PaulAnka.pdf Owen Hart Foundation Presents An Evening with Bob Newhart - Calgary Sun - BobNewhart.pdf Big Rock Eddies - Calgary Herald - BigRockEddies.pdf |
IN THE COMMUNITY |
The Event Group donates time and money to non-profit groups in the communities in which we do business. Some examples include
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ENVIRONMENTAL POLICY
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The Event Group feels that it is important that businesses and individuals be committed to decreasing their impact on our environment. As a part of our commitment to reducing our environmental footprint, The Event Group is powered through Bullfrog Power. Bullfrog power was founded in 2005, and is a leading provider of 100% green electricity, with service available to Ontario and Alberta residents and businesses. Bullfrog Power provides a convenient way to support locally generated renewable power. All of Bullfrog’s power comes from clean, green sources like wind power and low-impact waterpower. The Event Group encourages our clients to lessen their environmental footprint through purchasing renewable power credits through Bullfrog Power for their events. |
