Experimental Experiences

Amidst the overwhelming flood of information today, The Event Group takes a thoughtful, strategic approach to crafting memorable experiences that evoke emotions, spark conversations, and generate shareable moments. The Event Group leverages the power of live, in-person interaction to drive measurable business results for our clients.

Through thoughtful event planning, strategic partnerships, and innovative approaches to content and programming, we help clients generate leads, boost sales, and cultivate brand loyalty and advocacy. Since 1997 The Event Group has led the event space with experimental experiences with award shows, sporting events, sponsorship activations, outdoor festivals, grand openings, community celebrations and custom events.

Client and Staff Hosting Experiences
Product Launches
Grand Openings
Workshops and Seminars
Brand Activations
Interactive Booth Displays
Community Celebrations
Street Team Sampling
Festivals and Fairs
Awards Shows
Sporting Events

Calgary Stampede

Corporate celebrations, client hosting, and interactive brand experiences.

Calgary Cares

AIDS Calgary fundraiser featuring a live fashion show, a lavish reception, and sponsor product sampling.

Calgary Flames Skills Competition

Interactive fan experience featuring skills competition with five events: Fastest Skater, Relay Challenge, King of the Shootout, Shooting Accuracy, and Hardest Shot.

Teddy Bear Picnic

Calgary Children's Hospital's community festival with interactive children's activity tents helping kids to feel safe in a hospital setting.

Calgary AIDS Walk

Community walk to support AIDS Calgary featuring synergetic displays, product sampling, and live entertainment.

Private Celebrations

Luxury celebrations cultivating profound connections, memories, and experiences.

SOS Children's Village

Fundraising luncheon featuring Jean Chrétian and Stephen Harper.

BOMA International Conference and Expo

A four-day conference featuring keynote speaker presentations, breakout learning sessions, sponsor-hosted receptions, as well as opening and closing gala celebrations.

World Petroleum Congress

The opening gala celebration featuring keynote addresses from government officials as well as community-focused entertainment.

Big Rock Eddies

"Oscar Inspired" TV commercial showcase and awards ceremony, as well as the hosting of servers representing the Big Rock beer brand and product sampling.

Esso 3 on 3 Pond Hockey

Fundraising event featuring a gala reception, a round-robin tournament showcasing NHL alumni teams, and interactive fan experiences.

Grey Eagle Drive-In

COVID-friendly outdoor events, including concerts, movies, community gatherings, and corporate hospitality experiences.

Montreal Grand Prix

Yellow Pages client hosting and fan interactive experience.

Outdoor Markets

Pop-up displays and interactive experiences offer engaging ways to connect with customers.

Outdoor Festivals

Sponsor interactive exhibits and street team product sampling.

Emerald Awards

Showcasing organizations, projects, and individuals across Alberta who are working to address environmental challenges and foster a more resilient, sustainable future.

Experimental Experiences

Custom Events, Unforgettable Moments

PRODUCTION SERVICES

EXPERIMENTAL EXPERIENCES

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